Vacation with a Purpose
Luxury travel has many interpretations. For some, it’s about the finest lodges or private air travel. At Bushtracks, we believe true luxury lies in meaning — in traveling with purpose. Every safari we design is about more than the animals you’ll see or the landscapes you’ll cross. It’s about connection: with Africa, with the people who call it home, and with the stories that will stay with you long after the dust settles from your journey.
Six Generations of Roots in Africa
Bushtracks was founded on something rare in modern travel: heritage. With six generations of family history in Africa, our story is not simply about offering safaris, but about continuing a legacy of stewardship, curiosity, and care. From Nicholas Tett’s reflections in Safari Sons to the lived experience of our team on the ground, Bushtracks’ purpose is woven into every detail of your journey.
This history means our itineraries are not designed from afar — they are crafted from lived experience, family tradition, and a personal commitment to the continent’s future. That’s what makes each journey with Bushtracks both deeply authentic and profoundly personal.
Conservation Is Not an Add-On — It’s the Heart
Purpose means taking responsibility for the places we travel. At Bushtracks, conservation isn’t a side story; it’s the heart of what we do.
Our Hands-On South Africa expedition demonstrates this best. Guests join helicopter patrols to track poachers and take part in rhino notching alongside wildlife veterinarians. These moments don’t just thrill — they remind us that travel can be a force for protection and renewal.
When you participate in conservation directly, you don’t just witness Africa’s wildlife. You become part of its future.
Stories That Shape How We Travel
Purposeful travel is also shaped by the voices we listen to. When we invited conservationists and filmmakers Dereck and Beverly Joubert to contribute to our Bushtracks magazine, their message was clear: tourism is one of the most powerful forces shaping Africa’s future. Where you choose to go, and how you choose to travel, matters.
Similarly, stories like Keith Boyd’s run from Cape Town to Cairo remind us that Africa’s future depends on leaders and dreamers who believe in it. His journey wasn’t just about endurance — it was about vision, showing how determination and purpose can inspire the next generation.
At Bushtracks, we bring these voices forward because they remind us — and our travelers — that every safari is part of a much bigger story.
Travel That Gives Back to You, Too
A purposeful journey is not only about giving — it’s about transformation. Guests tell us that a Bushtracks safari changes how they see the world.
It often happens in quiet, unscripted moments: watching elephants cross the Okavango at sunset, sharing stories with guides who grew up on the land, or exploring with grandchildren and realizing this trip will become part of your own family’s legacy. Purpose is what makes these memories last long after you return home.
Vacationing with Purpose
When you travel with Bushtracks, purpose is not a buzzword — it’s a compass. It guides how we choose our partners, the conservation projects we support, and the itineraries we craft. And it guides what we hope you take home: a sense that your journey mattered, both to you and to Africa.
After all, a vacation that only rests your body ends when you return home. A vacation with purpose — that stays with you forever.
